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If you wish to get an idea of how popular a website is, one of the most well-known ways to check it goes through Alexa Rank Checker.
Owned by Amazon.com, Alexa is a web analytics company that provides web traffic data and other marketing metrics based on the information it picks up from around the web via various toolbars and web browser extensions. Although Alexa runs a number of services and has even been involved in some notable projects in the past, its most noted service or tool is “Alexa Rank”.
Alexa Rank Checker is a metric that ranks websites in order of their popularity. It is a global ranking system that utilizes web traffic data to create a list of the most popular websites in terms of their use on the Internet. Although this list does not contain all the domains in the world, it does contain millions of them. The only reason a domain may not be included (usually automatically) in Rank in Alexa is the fact that it is not popular enough in terms of the number of people visiting or using it. According to Alexa, this ranking is based on “how well a website is doing in relation with all other sites on the web over the last 3 months.” So according to that, how popular the websites are, the lower the ranking is. This means that the website that ranks “1” on Alexa is the most visited as opposed to one that ranks at “100,000” for example.
Alexa Rank Checker also helps you to easily check the Rank Alexa of any website on the internet. It collects data from millions of users using a toolbar provided by the web and the company. The Alexa toolbar can be accessed through browser extensions in Chrome, Firefox, and Internet Explorer as well as through Alexa's website. For Alexa to get these statistics, users need to install the Alexa toolbar in their browser. So, what else can you do with Alexa Rank Checker?
If you are a blogger or website owner, it is important to know the Alexa ranking of your site, because it gives you a clear idea of how popular your website is on the Internet. You can use data for the best ways to improve your site's traffic, or for the most strategic moves to outclass the competition between you and your competitors. Serving as a competitive intelligence tool, Alexa is also used to measure the traffic of a website competing with this data. You can compare your website with your competitors. Alexa Rank Checker is excellent for this since that it allows you to check Alexa site data for multiple websites simultaneously.
If you're an advertiser, Alexa Rank Checker gives you an idea of how popular a website is, so that you can find the right site for the target of your ads. You can specify a specific country or industry for the most visited websites in the country or industry of your choice. You also get to see how your website and competing websites are ranked per country and per category.